The World's Best Multi-Touch Attribution Model
Understand the complete customer conversion journey, not just the last click. Insighta delivers accurate, actionable attribution insights.
MTA That Actually Tells the Whole Story
Our multi-touch attribution solution delivers a complete view of the customer journey by tracking interactions across all channels, including non-click tactics such as direct mail, CTV, and programmatic, to demonstrate both short-term impact and long-term value.
Comprehensive First-Party & Third-Party Data Collection
Leverage first- and third-party data to create a holistic view of customer journeys.
Identity Graph
Stitch together customer interactions across devices, sessions, and platforms for a unified, cross-channel view of the journey.
Predictive LTV
Go beyond conversions to understand the future value of each customer, and optimize for long-term growth rather than just short-term wins.
Actionable Insights
Turn complex data into clear, decision-ready insights that guide budget allocation, channel strategy, and campaign optimization.
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Platform-Agnostic. Industry-Proven.
Insighta is built to support the way you measure success, whether it's orders, revenue, form fills, lead generation, account sign-ups, or add-to-carts.
Industries We Work With:
Direct-to-Consumer (DTC) & eCommerce
Financial Services & Banking
Education & Enrollment
B2B & Lead-Based Businesses
Healthcare & Patient Acquisition
Common Conversion Types We Support:
Orders & Revenue
Form Fills & Lead Gen
Add to Cart
Appointment Scheduling
Account Signups
Calls, Consults, or Custom Events
Conversion Platforms We Connect With:
Magento
Shopify
BigCommerce
Adobe Commerce
Business Central
Net Suite
Home Grown
and More...
Advertising Platforms We Connect With:
Meta (Facebook)
Google
Bing
X
Reddit
Pinterest
Linkedin
DSPs (StackAdapt, Criteo, Tradedesk, etc.)
MNTN
and Many More...
FAQs
Explore our frequently asked questions about Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Enhanced Ad Platform Reporting.
Multi-Touch Attribution (MTA) assigns credit across all marketing touchpoints a customer interacts with, not just the last click, giving you a clearer picture of what actually influences conversions and growth.
Marketing Mix Modeling uses historical data and advanced statistical modeling to quantify the incremental impact of each channel, helping you allocate budget more effectively and plan for future performance.
Insighta enhances native ad platform data by unifying and automating performance metrics across platforms, giving you clearer, real-time insights on your deliverability metrics.
Use MTA for granular insights. It shows how specific platforms, campaigns, and even creatives influence individual conversions across the customer journey. Use MMM to measure the incremental impact of broader marketing channels over time and guide strategic budget allocation. Use enhanced ad platform metrics to track media delivery (e.g., CPM, CTR, CPC) and make daily optimizations. Together, they provide both tactical detail and strategic clarity, helping you optimize in the short term and plan confidently for long-term growth.
We ingest data from your ad platforms, website, backend systems, and commerce or CRM platforms. This includes impressions, clicks, conversions, revenue, and customer identifiers to enable accurate measurement and predictive insights.
Insighta’s attribution engine connects every marketing touchpoint, from awareness to conversion, and assigns value based on each interaction’s contribution to both short-term results and long-term customer value.
Traditional MTA often attributes cost based on clicks or time-based windows, which can misalign spend with actual performance. Insighta allocates marketing cost based on each touchpoint’s true incremental contribution, tying spend to both immediate conversions and long-term customer value.
Success is measured through improved ROI, more efficient spend allocation, and the ability to confidently scale what’s working. We also track performance uplift over time through predictive LTV and incremental impact.
Insighta gives you a unified view of performance, accurate attribution, predictive customer value insights, and the ability to optimize spend across channels, all without the need for heavy internal engineering support.
No. Insighta works with any commerce or backend platform, including custom-built systems. We’re built to be flexible and integrate with your existing tech stack.
Not at all. Insighta is conversion agnostic. We support any type of conversion, including leads, bookings, subscriptions, revenue, and custom events.
Yes. Insighta supports lead generation funnels, allowing you to track and attribute marketing efforts to leads, MQLs, SQLs, and downstream conversions like revenue or retention.
Yes. We offer onboarding, ongoing support, and optional professional services to help you get the most out of your data, reporting, and modeling capabilities.
Insighta works across industries including DTC retail, healthcare, financial services, education, and lead-based businesses. If you're spending on marketing and want to measure impact, we can help.
We recommend reviewing performance on a weekly basis depending on spend volume. Our platform updates automatically, giving you real-time access to trends and performance insights whenever you need them.
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"The Insighta software and consulting services from Ryan, Matt, and the Insighta team have been absolutely invaluable this year. Since partnering with them, we’ve seen meaningful revenue growth, and the investment has been worth every penny.
On the software side, Insighta gives us a trusted view of the KPIs that matter most: CAC, CLV, and new-to-brand customers while also providing clear, actionable insights into how to optimize our ad campaigns and which products to focus on to maximize efficiency and sales.
On the consulting side, the Insighta team brings deep expertise in data attribution and marketing science. Their knowledge, experience, and connections in the industry have helped us unlock new advertising partnerships and explore opportunities we would not have pursued without their guidance.
Beyond their outstanding services, what sets Insighta apart is the people. They’re responsive, genuinely helpful, and operate with the highest integrity. Working with them has been a game-changer for our business."
I Know What’s Working. Do You?
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