The Insighta Platform

The Backbone of Smarter Marketing

Data capture, MTA, MMM, and predictive lifetime value modeling, all in one platform designed to help you optimize every marketing decision.

Data Capture

From lead gen to checkout, Insighta unifies your data to deliver a complete view of the customer journey.

Multi-Touch Attribution

Go beyond the last click. Understand the true drivers of performance for any conversion type across the entire customer journey.

Marketing Mix Modeling

Uncover the true incremental impact of each channel and optimize your marketing mix to maximize ROI.

Predictive LTV

Insighta helps you measure and maximize incremental customer lifetime value to drive smarter acquisition, deeper loyalty, and lasting growth.

Why Insighta Stands Out

Has your measurement strategy evolved beyond the three core pitfalls most marketers still face?

The 3 Core Flaws of Marketing Measurement
Traditional Platforms
Stuck in the Past
Insighta
Modern Measurement
Predictive LTV: integrating predictive LTV into your measurement reveals which efforts create lasting value, not just one-time wins.
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Check
Click-based attribution: still relying on last touch?
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Check
Cost allocation: matching your marketing spend to the outcome it actually delivers, not just when it happened.
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Check
Data Warehousing

A Complete Marketing Data Warehouse Without the Headache.

Stop wrestling with fragmented data and broken pipelines. Insighta unifies your ad platform data, web events, and conversion signals into a fully managed marketing data warehouse. Capture everything from ad impressions to conversions and get a fully unified, analysis-ready data warehouse for your team.

Ad Platform Data

Automated unification of advertiser platform and offline data for comprehensive deliverability analysis

Event Tracking

Capture first-party and third-party marketing touchpoints effortlessly.

Conversion Data

Insighta integrates any conversion type, including leads, bookings, sales, and more, so you get a complete, accurate view of marketing performance.

Data Warehouse

Transform raw data into a structured analytics reporting layer.

Flexibility

Conversion-Agnostic. Industry-Proven.

Insighta is built to support the way you measure success, whether it's orders, revenue, form fills, lead generation, account sign-ups, or add-to-carts.

Industries We Work With:

Direct-to-Consumer (DTC) & eCommerce
Financial Services & Banking
Education & Enrollment
B2B & Lead-Based Businesses
Healthcare & Patient Acquisition

Common Conversion Types We Support:

Orders & Revenue
Form Fills & Lead Gen
Add to Cart
Appointment Scheduling
Account Signups
Calls, Consults, or Custom Events

Platforms We Connect With:

Magento
Shopify
BigCommerce
Adobe Commerce
Business Central
Net Suite
Home Grown
and More...

Choice

Build vs Buy?

Skip the dev time. Skip the overhead. Get enterprise-grade marketing intelligence instantly and at a fraction of the cost of building it in-house.

Comparison Overview
Insighta Warehouse
Comprehensive analytics solution
In-House Tools
Limited functionality and insights
Advanced data integration
Yes
No
Predictive analytics capabilities
Real-time performance tracking
Cross-channel attribution
Customizable reporting tools

“In a constantly evolving marketing landscape, data is everything. Insighta has been instrumental in helping us acquire new customers while sustaining over 100% year-over-year growth. Their insights have been critical in shaping our most impactful marketing decisions.”

Kevin Tong
Performance Marketing Manager, Obagi

I Know What’s Working. Do You?

Discover how Insighta can transform your marketing decisions with data-driven insights and powerful analytics.