Marketing Mix Modeling
Optimize every dollar. Insighta blends statistical modeling with real-world data to drive growth. Marketing Mix Modeling (MMM) empowers you to uncover the true incremental impact of your marketing efforts. Gain insights across both online and offline channels, allowing you to optimize your budgets with confidence.
Data Capture That Fuels MMM
Insighta powers MMM from the ground up, starting with the most complete, automated data capture engine in the market.
Measure Incremental Impact
Isolate the true lift of each marketing channel, so you know what’s working and what’s just noise.
Optimize Spend with Confidence
See where your dollars drive the most return and reallocate budget to maximize performance.
Plan Smarter with Scenarios
Model what-if scenarios to forecast the impact of future spend decisions before you make them.
FAQs
Explore our frequently asked questions about Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Enhanced Ad Platform Reporting.
Multi-Touch Attribution (MTA) assigns credit across all marketing touchpoints a customer interacts with, not just the last click, giving you a clearer picture of what actually influences conversions and growth.
Marketing Mix Modeling uses historical data and advanced statistical modeling to quantify the incremental impact of each channel, helping you allocate budget more effectively and plan for future performance.
Insighta enhances native ad platform data by unifying and automating performance metrics across platforms, giving you clearer, real-time insights on your deliverability metrics.
Use MTA for granular insights. It shows how specific platforms, campaigns, and even creatives influence individual conversions across the customer journey. Use MMM to measure the incremental impact of broader marketing channels over time and guide strategic budget allocation. Use enhanced ad platform metrics to track media delivery (e.g., CPM, CTR, CPC) and make daily optimizations. Together, they provide both tactical detail and strategic clarity, helping you optimize in the short term and plan confidently for long-term growth.
We ingest data from your ad platforms, website, backend systems, and commerce or CRM platforms. This includes impressions, clicks, conversions, revenue, and customer identifiers to enable accurate measurement and predictive insights.
Insighta’s attribution engine connects every marketing touchpoint, from awareness to conversion, and assigns value based on each interaction’s contribution to both short-term results and long-term customer value.
Traditional MTA often attributes cost based on clicks or time-based windows, which can misalign spend with actual performance. Insighta allocates marketing cost based on each touchpoint’s true incremental contribution, tying spend to both immediate conversions and long-term customer value.
Success is measured through improved ROI, more efficient spend allocation, and the ability to confidently scale what’s working. We also track performance uplift over time through predictive LTV and incremental impact.
Insighta gives you a unified view of performance, accurate attribution, predictive customer value insights, and the ability to optimize spend across channels, all without the need for heavy internal engineering support.
No. Insighta works with any commerce or backend platform, including custom-built systems. We’re built to be flexible and integrate with your existing tech stack.
Not at all. Insighta is conversion agnostic. We support any type of conversion, including leads, bookings, subscriptions, revenue, and custom events.
Yes. Insighta supports lead generation funnels, allowing you to track and attribute marketing efforts to leads, MQLs, SQLs, and downstream conversions like revenue or retention.
Yes. We offer onboarding, ongoing support, and optional professional services to help you get the most out of your data, reporting, and modeling capabilities.
Insighta works across industries including DTC retail, healthcare, financial services, education, and lead-based businesses. If you're spending on marketing and want to measure impact, we can help.
We recommend reviewing performance on a weekly basis depending on spend volume. Our platform updates automatically, giving you real-time access to trends and performance insights whenever you need them.
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