Managing over $100M+ Advertising Spend

All in One Marketing Measurement Tool — with Integrated Predictive LTV.


Insighta is the world's best marketing analytics software company that provides brands advertising performance visibility  and predictive customer lifetime value.

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insighta logo

Unified Source of Truth for
Revenue and Ad Spend

With advanced MTA, Insighta assigns cost directly to the conversion. Having a 1:1 match with revenue and accurate ROAS.
No more relying on duplicated reported revenue from in-platform advertising platforms.

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Decision Matrix
Scale, pause, or optimize campaigns across spend efficiency and marketing impact within a clear four-quadrant view.

decision matrix
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Predictive Lifetime Value
Integrate LTV directly into the marketing measurement. Understand how every ad-dollar spent impacts incremental future value.

ad platform reporting

What We do

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Ad $ Journey & Cost Allocation

Activity-based costing: Advertising dollars are invested to acquire future orders and customers, yet traditional marketing measurement often matches costs to benefits they didn’t directly create within a given time period.

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Attribution

Most marketers still rely on last-touch, click-based attribution models. However, full visibility into the customer journey reveals that a conversion event often requires multiple marketing touches and interactions.

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Lifetime Value Integration

Most marketers lack visibility into how their efforts impact the long-term value of their customer base. By analyzing incremental future value, marketers can develop more sophisticated strategies focused on driving sustainable, long-term growth.

Traditional
Marketing

Insighta

Inaccurate Ad Spend Costing

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Spend Matching on Orders Created

Last Click Attribtion

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Multi-Touch Attribution

No Measure of Long Term Benefit

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Integrated Lifetime Value

No Sense of Incrementally

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Marketing Mix Modeling

HOW WE DO IT

  • What separates Insighta's measurement approach?

    The Insighta measurement model is uniquely designed to overcome the three key flaws of traditional marketing measurement: 

  • How will your insights help us win?

    Insighta's solution is designed by a team with over 50 years of combined hands-on operating experience in marketing analytics, data engineering, and financial management. Having faced the same challenges you encounter in making tough marketing decisions, we crafted our solution to provide clear, actionable insights tailored to your needs.  

  • How does Insighta collect all the data?

    At Insighta, we've developed a world-class, fully automated data collection engine to streamline and simplify the process of gathering and unifying your data. Here's how it works:  

  • Will I be able to see the Customer Journey?

    Yes, our attribution is done at the conversion grain. By leveraging server-side cookies, first party data collection, and third-party data collection, Insighta can connect customer interactions over time, creating a continuous view of their journey. Our identity graph enables us to identify the marketing touchpoints that drive conversions, providing clear insights into the effectiveness of each engagement.

  • Can you only track e-commerce transactions?

    No, the Insighta platform is designed to track all types of conversions, not just e-commerce transactions. Whether it’s lead generation events, form submissions, or other custom-defined actions, you have full flexibility to specify what constitutes a conversion and assign value to it based on your business objectives.  

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Multi-Touch Attribution (MTA)

Insighta’s MTA model addresses traditional marketing flaws through advanced attribution modeling and lifetime value integration, providing actionable insights and optimizing campaign management with precise performance metrics derived from the conversion / order grain.

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Ad Platform Metrics

Automated, consolidated ad platform reporting: Effortlessly compare cross-platform metrics such as CPM, CPC, CTR, and more, all from a single, unified source of truth.

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Marketing Mix Modeling

Uncover the true incremental impact of your marketing efforts and accurately measure channels beyond the reach of direct attribution models.

WHY WE DO IT

1

Revenue Growth

Leverage Insighta’s advanced analytics & AI to gain insights into the customer journey, understand accurate campaign ROAS, and allocate ad spend to maximize current and future revenue.

2

Improved Advertising Efficiency

Maximize your advertising portfolio performance by using our proprietary decision matrix to cut spend on less efficient campaigns and reallocating budget to top-performing campaigns

3

Cost Savings

Buy Insighta software at a fraction of the cost and time of building/maintaining in-house technology and analytics teams and buying expensive CDP platforms.

4

Centralized Data Platform

Automated data warehouse that captures all advertising, sales, and customer data in one platform to create actionable insights.

2024 Q4 (YOY)
Marketing Results

+48%

E-commerce Revenue

+71%

Incremental Lifetime Value

+45%

New Customer Growth

+55%

Advertising Spend

Data Collection

Over 50+ Automated Integrations

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bigcommerce
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facebook
google
instagram
linkedin
magento
pinterest
shopify
snapchat
tiktok
twitter
yotube

+ many more

Ready to scale your marketing efforts?

Contact Us