Insighta is the world's best marketing analytics software company that provides brands advertising performance visibility  and predictive customer lifetime value insights.

Insighta Solves The Three Major Flaws of Traditional Marketing Measurement

Ad $ Journey & Cost Allocation

Activity-based costing: Advertising dollars are invested to acquire future orders and customers, yet traditional marketing measurement often matches costs to benefits they didn’t directly create within a given time period.

Attribution

Most marketers still rely on last-touch, click-based attribution models. However, full visibility into the customer journey reveals that a conversion event often requires multiple marketing touches and interactions.

Lack of Lifetime Value Integration

Most marketers lack visibility into how their efforts impact the long-term value of their customer base. By analyzing incremental future value, marketers can develop more sophisticated strategies focused on driving sustainable, long-term growth.

The Insighta Solution

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” 

John Wanamaker, early 1900's

Insighta addresses marketing measurement challenges with a comprehensive solution that integrates world-class data capture, advanced analytics, predictive modeling, marketing measurement, and AI-driven insights. We help businesses measure the incremental value of every advertising dollar. Our centralized platform and expert guidance drive revenue growth, improve ad efficiency, and reduce costs, empowering organizations to make data-driven decisions and maximize ROI.

Seamlessly integrate three primary data source – advertiser platform & offline data, website & marketing touchpoint event tracking, and sales/transaction data – into a single, centralized data platform.

Data Capture

AI driven machine learning models that analyze historical behavior & predict the future value of every customer.

Advanced Analytics

Insighta offers automated cross-platform ad metric reporting, advanced multi-touch attribution with LTV integration for actionable insights, and media mix modeling to measure the true incremental impact of marketing across all channels.

Marketing Intelligence

A fully automated reporting system that leverages advanced data collection, analytics, MTA, and industry expertise to provide actionable customer insights on behavior, retention, and strategies for driving future value.

Customer Insights

Our world class attribution model allows us to deliver unparalleled insights on which products are delivering the highest return on ad spend, which product are the most efficient at generating new customers, and which products are delivering incremental lifetime value.

Product Insights

Data Collection

Over 80+ Automated Integrations

+ many more

Ad Platform Metrics

Automated, consolidated ad platform reporting: Effortlessly compare cross-platform metrics such as CPM, CPC, CTR, and more, all from a single, unified source of truth.

Multi-Touch Attribution (MTA)

Insighta’s MTA model addresses traditional marketing flaws through advanced attribution modeling and lifetime value integration, providing actionable insights and optimizing campaign management with precise performance metrics derived from the conversion / order grain.

Marketing Mix Modeling

Uncover the true incremental impact of your marketing efforts and accurately measure channels beyond the reach of direct attribution models.

Marketing Intelligence

Revolutionizing decision making for the sophisticated marketer

  • What separates Insighta's measurement approach?

    The Insighta measurement model is uniquely designed to overcome the three key flaws of traditional marketing measurement: 

  • How will your insights help us win?

    Insighta's solution is designed by a team with over 50 years of combined hands-on operating experience in marketing analytics, data engineering, and financial management. Having faced the same challenges you encounter in making tough marketing decisions, we crafted our solution to provide clear, actionable insights tailored to your needs.

  • How does Insighta collect all the data?

    At Insighta, we've developed a world-class, fully automated data collection engine to streamline and simplify the process of gathering and unifying your data. Here's how it works:  

  • Will I be able to see the Customer Journey?

    Yes, our attribution is done at the conversion grain. By leveraging server-side cookies, first party data collection, and third-party data collection, Insighta can connect customer interactions over time, creating a continuous view of their journey. Our identity graph enables us to identify the marketing touchpoints that drive conversions, providing clear insights into the effectiveness of each engagement.

  • Can you only track e-commerce transactions?

    No, the Insighta platform is designed to track all types of conversions, not just e-commerce transactions. Whether it’s lead generation events, form submissions, or other custom-defined actions, you have full flexibility to specify what constitutes a conversion and assign value to it based on your business objectives.  

1

Revenue Growth

Leverage Insighta’s advanced analytics & AI to gain insights into the customer journey, understand accurate campaign ROAS, and allocate ad spend to maximize current and future revenue.

2

Improved Advertising Efficiency

Maximize your advertising portfolio performance by using our proprietary decision matrix to cut spend on less efficient campaigns and reallocating budget to top-performing campaigns

3

Cost Savings

Buy Insighta software at a fraction of the cost and time of building/maintaining in-house technology and analytics teams and buying expensive CDP platforms.

4

Centralized Data Platform

Automated data warehouse that captures all advertising, sales, and customer data in one platform to create actionable insights.

How We Create Value

We help businesses measure the incremental lifetime value contributed by each advertising dollar spent.

THE FOUNDING TEAM

The Insighta Difference

Unparalleled Industry Experience

Our team offers over 50 years of combined hands-on operating experience in marketing analytics, data engineering, and financial management, delivering unmatched depth and expertise in marketing measurement.

Matthew Liu
Founder and President
Amir Jaber
Head of
Engineering

Data Architecture

Combined 30+ years of operator experience

Attribution Modeling

Combined 25+ years of operator experience

Advanced Analytics

Combined 30+ years of operator experience

We've got some

amazing clients

Larsons Jewelers
Belle & June
Obagi Medical
L'Agence
LooLoo
Chefworks
American Flags
Shop Taby
Carrot Top Industries

CONTACT US

Want more info?

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